JTI is launching 10s packs for both B&H Blue King Size and B&H Blue Superkings across all channels later this month.
Launched in June 2014, B&H Blue sits in the Value price segment as an extension to the Benson and Hedges House. New B&H Blue King Size and Superkings 10s are aimed at existing adult smokers who prefer to purchase smaller pack sizes at an affordable price point.
Both packs will retail at an rrp at £3.33. During the launch period the 10s packs will be available in £3.25 PMPs.
Jeremy Blackburn, JTI Head of Communications, commented: “B&H Blue has been growing in all regions of the UK since launch and currently holds a 1.4% share of the Value segment. Packs of 10’s are responsible for over 20% of all RMC sales, which, coupled with the strength of B&H Blue, means the new B&H Blue 10s packs are a must stock.”
