Boost Drinks has announced the appointment of Beverley Campbell as new Category Manager.
Campbell will lead category management for the Boost portfolio, using data and insights to drive optimisation across both wholesale and retail channels.
She brings a wealth of experience across a range of FMCG brands in retail and food service, most recently managing the M&S category strategy for savoury pastry and ready meals at Yorkshire Baker.
This new role within the Boost team will involve supporting the sales and brand team through insightful reporting and analysis, enabling a comprehensive understanding of both brand performance and the evolving competitor landscape.
While data collection forms a crucial part of the role, Campbell will also keep a close eye on the broader cultural trends influencing shopper habits and decisions. This dual approach of using data and market insights to understand challenges and motivations will be instrumental in helping Boost anticipate consumers’ needs, while identifying opportunities to help develop and grow the brand’s existing portfolio.
Beverley Campbell, Category Manager at Boost Drinks, said: “I’m so excited to work with the Boost team to help pinpoint gaps in the market, support the brand strategy and identify growth opportunities that will keep the business ahead of the curve. I’m looking forward to building strong relationships with Boost’s key customers and becoming an established, respected category voice in the channel.”
