Bestway Wholesale is reintroducing its Great Rebate initiative for customers from April. The scheme, which is now in its second year, strives to increase retail customers’ sales through advanced learning, educating retailers on the latest shopper trends and category insight.
Each month customers will be sent two Great Rebate brochures, the first being a category advice booklet giving clear and impartial advice on what products to stock with tips and advice on how to plan categories for maximum sales. The second will be a product based brochure listing featured lines from which retailers can earn a 3% rebate.
In addition there will be a Great Rebate Shopping List which will offer customers an additional 1% rebate on products based on additional volume purchases of key lines. For every volume deal purchased from the Great Rebate Shopping List customers will gain entry into a special prize draw to win a brand new Nissan van.
Bestway and Batley customers shared £1.34m in rebates thanks to the Great Rebate in 2015, a 33% increase on the company’s Core Connect programme in 2014 despite being two months shorter in duration.
“With convenience continuing to grow, independents have to make sure they are getting their fair share of the pie,” said Salih Sheikh, Head of Marketing at Bestway Wholesale. “The Great Rebate, through a series of easy to digest monthly category guides, will give them the armoury to go gunning after the multiples and win their local battles.”
The Great Rebate promotion runs from 1st April through to the end of September and will benefit from extensive visibility in depots and a multi-media trade communication programme involving digital and trade press activity.
