As Bestway Wholesale enters its 50th year of business, the firm has kicked off celebrations with its flagship ‘Thank You’ event.
The ‘Thank You’promotional campaign, which runs until the end of the month, has been a tradition for the Bestway business for over 10 years. It rewards customers for their continued loyalty and runs across the 60+ depots nationwide, as well as online for all retail and catering customers.
The business, which was founded by Sir Anwar Pervez who established his first wholesale depot in 1975, has created a striking in-depot display featuring a golden celebratory LED lit arch. Customers are welcomed through the glittering archway where they can then access Buy One Get One Free (BOGOF) offers and Buy Two Get One Free offers across many top brands across, leading categories and key footfall drivers.
Online, the campaign has executed a full home page take over, directing customers through to a landing page where all the deals are featured.
Bestway Wholesale Group Trading Director, Kenton Burchell, said:
“We’re excited to come back with our ‘Thank you’ event where we have the opportunity to bring exceptional deals for our customers. We are excited to launch our first major promotional campaign of 2025, which is the first of many celebratory events for our 50th anniversary.
“This campaign is not only a chance to thank all of our customers for their incredible support over the last 50 years but it’s a powerful opportunity for us to set the tone for the year ahead.
“We know that retailers have been affected by economic volatility and Bestway is here to support them. Our aim is to provide our retailers outstanding value offers that deliver relevant support to drive the best possible start to 2025, whilst also thanking them for their loyalty during 2024.
“We’re leading the way in offering our customers these remarkable prices in order to help them make better margins and ultimately, enable them to grow their business. Last year’s campaign saw an unprecedented 40% sales uplift which we are hoping to beat this year.”
