Bestway Wholesale is fundraising to support the victims of the devastating floods in Pakistan.
It is estimated that the death toll in Pakistan has exceeded 1,000 since the monsoon rains began, but hundreds of thousands more people have been left without homes or shelter, and many without food.
Working with the Bestway Foundation, the wholesale arm is collecting funds through depot collections and JustGiving.com. The Foundation intends to work closely with world charities on the ground and deliver aid to those that need it the most through its support networks in Pakistan.
In addition, Bestway Group has unveiled financial and material support to the people of Pakistan of $1m (£856,161).
Dawood Pervez, Managing Director for Bestway Wholesale, said: “As a company which has retained its heritage and links to Pakistan to this day, we want to do all we can to support the recovery efforts and help those that need help the most. We know how desperate the situation is right now before disease and further suffering sets in.
“We are now appealing to all our supply partners, friends, customers and colleagues to join with us and support this cause to help the people of Pakistan.”
Pervez added: “Our Bestway Foundation is well-placed to support and help with this crisis – to date we have raised nearly £40m for charities across Pakistan and Europe and we are doing all we can, to ensure funds can be deployed swiftly to get aid to those who desperately need it.”
Those wishing to donate to the Bestway Foundation fundraising can do so here.
