Bestway Wholesale has launched a campaign for the coronation, which takes place on 6 May, to help retailers tap into one of the biggest trading moments of the year.
Working in partnership with key suppliers, the Bestway King’s Coronation Campaign builds on wholesaler’s hero run of campaigns in the past year, which have pioneered the sector in taking a high street approach – harnessing theatre, great products, and even better prices.
The theme for the King’s Coronation Campaign will be Westminster Abbey – turning depots into this historical British landmark with impactful arches and cloisters leading retailers down aisles of the Cathedral-shaped pallet wraps – culminating in reaching the King’s Throne spotlighting star deals.
The wholesaler says supplier brands will be ‘standing to attention’ to honour the occasion, with clear product and price callouts, alongside large digital displays which will highlight special products, retailer promotions, and supplier content.
In addition, Bestway is running a series of competitions over the four-week campaign period, including five prizes to win £1K depot credit to help customers through the cost-of-living crisis.
Experts are anticipating this key occasion will give retailers an even bigger boost than last year’s Jubilee which for Bestway, drove sales up by 24%, with some categories reporting 35- 40% increase.
Bestway’s Group Trading Director, Kenton Burchell, said: “This is theatre in wholesale at its best. According to the Centre for Retail Research, consumers will spend more than £1.4bn during the King’s Coronation, driven not just by the British population but also by 250,000 extra international tourists which are set to visit the UK.
“For our retailers, this is an immense opportunity. We have three Bank Holidays to look forward to in May, with the biggest of these marking the Coronation of His Majesty HRH King Charles III.
“From a retail perspective, this will create significantly more footfall as it gives people something to celebrate and a reason to get together and buy.”
