Bestway has today (9 June) launched Bestway Profit Drivers, which give retailers instant identification of key retail lines that are top-selling products. These lines will receive continual focus, visibility, and marketing support.
Bestway’s Group Trading Director, Kenton Burchell, says up to 200 lines have been identified as top-selling lines and when including all variants, the collection will consist of around 300 SKUs.
Burchell said: “These lines are being continually benchmarked against competitors, both nationally and regionally. They are price checked every week and will give our retailers total confidence that they are stocking the ‘right products at the right price’.
“This is a major launch within our all-year-round promotional and pricing proposition and will give our retailers a real business advantage and greater value through retaining competitive pricing, and more sales mechanics.”
Bestway Profit Drivers has been under development for some months and the wholesaler’s trading team has been benchmarking and calibrating prices across key retail lines to enable it to launch from a position of knowledge and strength.
It has led to Bestway increasing its stockholding of those key lines, which in turn has ensured continued availability alongside increases in volume and sales for partner suppliers.
Burchell added: “We have worked collaboratively with our suppliers and taken a forensic approach to these key profit-driving lines. They now form the centre stage for our business, and we are working with our supply partner to give every support to retailers. That is by heightening their awareness of which products they should be making more visible on shelf, giving them the information to market them at the right price, and support those products through marketing activity that goes ‘through the line’.
“This is an important step in our commitment and ongoing investment to helping retailers make more profit within their business. Bestway continues to be the leading supporter of independent retailers.”
