A new From Pitch to Profits campaign has landed in Bestway depots across the UK as the wholesaler looks to help retailers maximise the Euro 2024 opportunity.
Retailers visiting Bestway wholesale outlets will start their shopping journey walking through a football stadium entrance tunnel, which leads on to a football pitch-themed warehouse where deals will be promoted throughout the Euros.
Retailers are invited to join in the fun by showing off their own football skills well as bagging themselves some bargains.
Last year, the Cricket World Cup campaign saw an 87% volume uplift across featured products and in 2022, the Football World Cup campaign saw a sales uplift of 24% across the campaign.
In collaboration with key suppliers, the ‘From Pitch to Profits’ Euros campaign has been designed to create extraordinary theatre and immense visual appeal for its 100,000 customers on their Euros shopping journey.
The campaign will run until the middle of July, with supplier deals and promotions being updated mid-way through the campaign. Additionally, prime space online has been allocated to participating suppliers.
For retailers who prefer to shop online, there are Profit On Return (POR) checks on a number of key brands checking the possible profit on return deals. This has been designed as a play on the wording of VAR (Video Assistant Referee) system, a much talked about and fiercely debated technology used in all major footfall tournaments.
There are also chances to win depot credit, event tickets and merchandise.
Kenton Burchell, Trading Director for Bestway Wholesale and retail, said:
“We’ve tailored top deals for the biggest tournament of the year as a thank you to our customers and to help them optimise their margin and profit.
“We’ve devoted a significant sum to prizes and promotions to help retailers enjoy an even more profitable trading over this period and boost supplier visibility at the same time”.
‘From Pitch to Profits’ is also supported by an above-line media campaign and through the company’s digital platforms, including a Bestway digital ‘takeover’ campaign for the POR checks – which plays a prominent role across its website.
- For more tips on how to make the most of Euro 2024, check out our Fever Pitch feature.
