Bestway Wholesale has updated its digital platforms to improve the online shopping experience it offers customers.
The changes include improved product search, better web speed, easier multi-buy shopping and refinements to third-party advertising.
The new search function launched on best-one.co.uk, which is automatically updated every day, enables customers to see the most popular products and the most-searched terms. Product recommendations are also now shown to customers, based on their basket and using data from other customers’ purchases.
It’s also easier to shop multi-buy promotions, as prompts ensure customers select free promotional stock when an offer threshold is met.
New functionality in the Bestway app means the wholesaler can now advertise based on a user’s behaviour. The same ad campaign won’t constantly appear on the app and users can dismiss ads they don’t want to see.
Supplier banner ads now provide a more-consistent experience and make adverts easier to shop; these now always include POR. Campaigns have become an integral part of the website, letting customers make more relevant and informed purchases during key occasions such as Pancake Day and Easter.
A product’s supply route is also now identified on the website within the customer basket. This means customers can see when they’ve reached minimum order quantities for products from local depots and from the central chilled distribution centre.
Kenton Burchell, Bestway’s Trading Director, said: “Our digital developments are geared to make the customer online shopping experience more convenient, as we seek to maintain our position as digital leaders within wholesale.”
