The Bestway Batleys Rewards Card is extending the number of products on offer and reducing the frequency of visits required to be in with a chance of winning a free shopping trip.
The Rewards Card offers Bestway and Batleys customers the chance to win one of their monthly shops free in addition to picking up free or discounted stock on every third visit.
The number of products on the Rewards Card has been increased by 50% to give customers greater variety and choice, while the number of visits needed to enter into the free draw to win a free shopping trip has been reduced from 12 to nine.
Salih Sheikh, Head of Marketing at Bestway Wholesale, explained the new adjustments. “At Bestway we are conscious that our customers have a choice of wholesaler and are extremely appreciative of their loyalty in making Bestway and Batleys their wholesaler of choice. Customers told us that they wanted a greater choice of products and, although monthly customer visits are up, some felt as though 12 visits were simply too many given the time they wished to spend in their businesses. So just like our online price promise and the removal of credit card fees, we listened to customer feedback and amended the Bestway Batleys Rewards Card mechanics to better suit our customers’ needs.”
The Rewards Card now has a selection of 18 products rather than 12 but customers now have only to complete three rows as opposed to four on the previous card to have a chance of winning a free shop.
Sheikh added: “The Rewards Card has proved extremely popular with customers since launch and its core essence remains unchanged – customers receiving money-off or free stock every third visit and the opportunity to get one of their monthly shops reimbursed in full. However following the changes we have made to the Rewards Card, customers now have more choice from less visits and an even greater chance of winning. We will continue to listen and improve our offer to make sure that customers really are better off at Bestway and Batleys.”
The new Rewards Card for May will be available from all Bestway and Batleys depots from 1st May.
