As Britain approaches peak barbecue season, Bestway Wholesale has launched a major campaign offering ‘smoking hot deals’ to support its customers across its depots and online.
Retailers will be greeted in depot by Bestway’s Barbecue campaign, offering deals and supplier promotions across soft drinks, beers, wines, ciders, snacks and confectionery categories. As with every campaign, Bestway has prepared in-depot theatre, themed for the barbecue season, to help retailers navigate their shopping during the summer months.
The campaign is also featured online, where retailers who choose Click & Collect or delivered services will be able to find the same barbecue theme and deals. For the online and digital experience, Bestway has also created a weather widget to help retailers prepare their shops in accordance with the forecast.
Throughout the campaign, depots will be running competitions, prize draws and incentives to give back to customers, including thousands of pounds in depot credits.
Kenton Burchell, Bestway Wholesale Group Trading Director, commented: “With summer being one of the biggest trading moments of the year and with such a huge summer of sport on the agenda we are confident that our deals for barbecue and picnic products across beers, wines, spirits, confectionery and crisps and snacks categories are the best in the market.
“These deals will also help our retailers to fulfil the demand in store for frequent top-ups and spontaneous shopping trips, typically seen during the summer months as shoppers decide on a last-minute barbecue or picnic.”
