Wrigley has signed up celebrity couple Marvin and Rochelle Humes to promote their association with National Smile Month, which kicks off this week.
Julio Guijarro, Wrigley UK and Ireland Marketing Manager, said: “The aim of Wrigley’s involvement in National Smile Month is to highlight the importance of oral health. It’s great to work alongside inspiring smiles such as Marvin’s and Rochelle’s and we’re proud to be supporting the campaign again this year.”
Wrigley recently announced that some of the most popular products in the Extra portfolio, including Extra Peppermint, Extra Spearmint and Extra Cool Breeze, have been reformulated to provide consumers with the ‘best taste ever’. Complementing the reformulations is the introduction of a new pack design, rolling out across the entire Extra range.
Wrigley says retailers can capitalise on the trend towards oral care by stocking up on Extra sugarfree chewing gum now.
