In a bid to take some of the risk out of the chilled category for retailers, Bestway Wholesale has unveiled a range of everyday sandwiches with extended shelf-life and reduced pack sizes.
The new 10-strong range covers the most popular varieties and is colour coded by filling (blue for fish, red for meat, gold for chicken and green for vegetarian) to aid shopper choice and create on-shelf impact.
The range has been devised with recipes that have longevity with each sandwich having a shelf-life of 20 days from manufacture. Bestway has also increased the number of weekly deliveries to depots to ensure that maximum shelf-life is offered to customers. By the time products have gone through the supply chain retailers will have a minimum sell-through period of two weeks.
Priced at £1.29 and with a 40% POR, the new range is packed in outers of four to reduce cash outlay and to let retailers offer a breadth rather than depth of range. It consists of:
- Chicken: Chicken, Chicken & Bacon, Chicken Tikka
- Fish: Tuna Mayonnaise, Tuna & Sweetcorn
- Meat: Ham & Cheese, All Day Breakfast
- Vegetarian: Cheese & Pickle, Egg Mayonnaise, Cheese & Onion
Steve Carter, Category Controller for Chilled and Fresh said: “We have listened to our customers and have brought a range of the most popular sandwiches to market that satisfies their needs as well as dispelling many of their concerns over chilled – wastage, margins, shelf-life, etc. Equally important is the fact that we are offering retailers a branded sandwich solution in Best-in, an award-winning label that is trusted for its quality and value by consumers.”
The sandwiches are available now from all Bestway and Batleys depots, the group’s websites and through Bestway Direct.
