Breakfast biscuit brand belVita has launched a new price-marked multi-pack format on belVita Honey & Nut flavour.
The new packs are available to order now in cases of 10 x 225g £1.49 PMPs.
Mondelez advised retailers to stock up on the new format to make the most of the brand’s success and marketing investment in 2023, and site the new SKU next to standard belVita breakfast packs. For more ranging and merchandising advice, retailers can visit the company’s new snackdisplay.co.uk website.
Amy Lucas, Brand Manager for belVita at Mondelez, said: “The clear communication of value from a brand that shoppers trust and can depend on to deliver great taste make stocking belVita Honey & Nut PMP an excellent option for convenience retailers.
“At Mondelez International, it’s our purpose to provide the right snack for the right moment, so we’re really excited to bring this new format to retailers and consumers alike.”
