Healthy biscuit brand belVita has unveiled a fresh new look, accompanied by a brace of new products.
The first of these, belVita Seeds and Berries, is available now in two variants: Raspberry & Chia Seeds and Blueberry & Flax Seeds. Both come in cases of 10 six-pack boxes with three biscuits per pack. The 270g boxes have an RSP of £2.79.
The brand has also launched its first-ever reduced sugar variant, belVita Chocolate Chip with 30% less sugar. This is available in cases of 10 five-pack boxes with four biscuits per pack. Boxes weigh 225g with a £2 RSP.
The launches are supported by a £3.5m marketing campaign that includes TV, out-of-home, digital, social, PR and in-store activity.
To help retailers define and segment their main fixture and highlight a ‘breakfast biscuit’ section, Mondelez is offering shelf strips, available from deliciousdisplay.co.uk. Retailers can also order a free promotional poster and product dispenser to help boost sales at breakfast time.
Melissa Stuart, Brand Manager for belVita at Mondelez International, said: “belVita is perfectly positioned to accelerate the growth of the healthy biscuits category even further. We are proud to lead the wellbeing and breakfast segments and believe that these two launches that meet consumer needs will really help to drive sales for retailers.”
As well as the website, retailers can telephone Mondelez on 0870 600 0699 or email retailer.services@mdlz.com to find out more.
