Breakfast biscuit brand Belvita has expanded its portfolio of healthier products with two new non-HFSS additions.
Belvita Fruit Crunch contains under 100 calories per biscuit, offering a lighter option for afternoon snacking and as fuel for inbetween mealtime moments. It comes in Raisin & Currant and Apple & Pear flavours and is available from September in cases of 10 x 225g packs with an RSP of £2.99. Each pack contains six individually wrapped servings of two biscuits.
Meanwhile, Belvita Soft Bakes Filled Apricot brings a fruit flavour to the popular belVita Soft Bakes range for the first time, with an apricot jam filling. It is available now in cases of 6 x 225g five-packs.
The new snacks are non-HFSS, meaning they won’t be subject to restrictions coming into place in England in October. They are also low in saturated fat.
“These latest tasty additions to the growing Belvita range are set to offer shoppers exciting, healthier options for their morning to mid-afternoon snack, driving incremental sales for retailers,” Amy Lucas, Brand Manager for Belvita at Mondelez International, said.
“We know there is a real opportunity for retailers to drive interest and grow sales at both the morning and afternoon snacking occasions now that consumers’ routines have returned to normal, so the new Fruit Crunch and Filled Apricot biscuits will be a delicious snack for them to enjoy at home or on the move.”
