Breakfast biscuit brand belVita has launched a new promotion, giving shoppers the chance to win a trip to Finland – officially the Most Positive Place on the Planet.
Running across a number of the brand’s leading SKUs, including belVita Soft Bakes, belVita Duo Crunch and belVita Breakfast, the promotion mirrors belVita’s ‘Positive Energy’ brand identity and messaging. It is intended to give consumers something to look forward to in the depths of winter.
Shoppers need to purchase any pack from the belVita range and scan the QR code for a chance to win. Four lucky entrants will bag a Finland trip, worth up to £6,500. A raft of other instant-win prizes is up for grabs every day, including 90 wellness days and 1,000 £50 cash prizes.
The promotion runs until the end of May 2025 and is supported with digital and out-of-home advertising alongside in-depot POS materials.
Retailers also have the chance to win prizes for their staff and store. One lucky retailer will receive 15 x £50 Amazon vouchers for their staff and a stock prize worth £200. The winner will also get the opportunity to have a Mondelez International team member run sampling in their store for up to four hours.
With a closing date of 31 May, retailers simply need to register or log in to their account on Snackdisplay.co.uk to enter.
