Scottish ale brand Belhaven Best is launching a new advertising campaign, reminding drinkers of the simple pleasure of sharing a beer with friends and family in the pub.
The heart-warming 30-second film transports viewers to a typical Scottish local, where catching up with old pals, putting up with dad jokes, and savouring a pint and a quiet moment with the dog are all on the menu.
The campaign, which is set to run on TV and online throughout July, marks the role that a pint of Belhaven Best plays in these shared moments across the nation.
This is the first TV campaign from Belhaven Brewery for several years and is part of an ambitious 2022 plan designed to make the most of recent successes – including Belhaven Best’s number 1 position in Scotland’s on-trade, a host of prestigious global award wins and the opening of a new Visitor Experience at its Dunbar-based home on the beautiful East Lothian coast.
Fiona Matheson, Brand Manager at Belhaven Brewery, said: “After the past few years, people really value the simple things in life, like coming together over a drink.
“Belhaven’s beers have been at the heart of this moment for over 300 years in fact, which is longer than any other Scottish Brewery. As we enter the summer months and everyone’s thoughts turn to enjoying a bit of downtime in the sunshine, this is our tribute to Scotland’s pubs, its people and the nation’s favourite ale, which is everything you need to enjoy the best of times.”
The ‘Best of Times’ campaign has been produced in collaboration with STV as part of their Growth Fund, which provides advertising support to Scottish businesses to help them effectively connect with consumers.
Craig Lawson, Business Development Director at STV, added: “STV has welcomed over 300 new advertisers since launching our Growth Fund in 2018, and we’re delighted that Belhaven is the latest iconic, homegrown brand to join us on air.”
