Following the recent announcement of Haig Club Clubman, the first TV advertisement for the new single grain Scotch whisky has been revealed, marking the official launch of the new brand variant.
The film, entitled ‘Make your own rules’, features brand partner David Beckham and is an attempt by House of Haig to redefine and reimagine the stereotypical expectations of when, where and how people should drink whisky.
“Our first advert for Haig Club Clubman aims to disrupt people’s pre-conceived notions around whisky,” explained Ronan Beirne, Global Marketing Director for Haig Club. “With Haig Club Clubman, we are purposefully and assertively inviting consumers to make their own rules on how to enjoy this versatile Scotch whisky. This progressive approach aligns with our long term ambition to recruit new whisky drinkers by breaking down the barriers for entry, continuing to drive the vibrancy and relevancy of the category.”
Within the advert, Beckham is pictured playing cards and watching films with friends on a rooftop against the London skyline and in a bar drinking Haig Club Clubman with cola, the recommended serve.
The launch is supported by a £2.5m media campaign that aims to reach 95% of all British adults.
The advert debuts tonight (12th October) on Channel 4 at 9.30pm, and can also be viewed on SLR’s Shopflix site.
