Following the successful launch of Haig Club in 2014, premium drinks business Diageo has teamed up with global icon David Beckham and British entrepreneur Simon Fuller to introduce Haig Club Clubman – a new single grain scotch whisky variant from Haig Club.
The whisky inherits the same bold and progressive spirit as Haig Club – designed to be different, stylish and modern whilst incorporating the House of Haig’s almost 400 year heritage.
Haig Club Clubman is available now a recommended retail price of £25. The new Scotch is intended as a permanent addition to the brand.
Ronan Beirne, Global Marketing Director for Haig Club commented: “We are pleased that Haig Club has helped to place grain whisky back on the map and become one of the most talked about whiskies in the world.
“Out of this success, the time is right to introduce a new edition. Haig Club Clubman will enable us to continue to drive the vibrancy and momentum of the Scotch Whisky category, in line with the brand’s strategy.”
