Haig Club Clubman has unveiled its first print advertising campaign.
The new Single Grain Scotch Whisky was announced last month and has already received accolades from whisky experts for its taste. The print campaign was photographed by award-winning fashion photographer Glen Luchford who brought a contemporary aesthetic to the adverts in line with the whisky’s target demographic. Brand partner David Beckham is pictured with friends holding a Haig Club Clubman mixed with cola against the Miami skyline.
Ronan Beirne, Global Marketing Director for Haig Club, commented: “These adverts aim to disrupt the status quo of the perceived places and occasions people choose to enjoy Scotch and spotlight our latest variant as a brand rooted in style and sociability. This unique approach is how we will continue to drive the vibrancy and momentum of the category.”
David Beckham added: “Working with Glen to bring our vision for Haig Club Clubman to life was fantastic. We are excited to continue the legacy of the House of Haig and introduce this amazing new whisky to the world.” The advertisements will begin to roll out this month.
Haig Club Clubman (70cl) is currently available at an rrp of £25.
