Bebeto has launched a new range of Freeze-Dried Sweets, coming to UK stores this November.
The ‘Freeze Crunchy’ range is inspired by a viral TikTok trend that has more than 120 million related posts. Bebeto said it is the first major brand to bring freeze-dried confectionery directly to retailers.
Bebeto’s new Freeze-Dried Sweets will be available in three flavours – Peach Rings, Watermelon, and Marshmallow Twist – in shelf-ready cases of 12 x 35g packs, RSP £2.
All products in the range are Halal-certified and come in resealable pouches that keep moisture out, so the sweets keep their crunchy texture. The Peach Rings and Watermelon flavours contain no artificial colours.
The freeze-drying process works by freezing the sweets and then uses a vacuum to remove moisture. This creates a light, crispy texture that has been described as a game-changer for sweet lovers. The process enhances the flavour of the sweets while creating a brittle texture.
So, what’s the big deal? A Bebeto spokesperson explained: “Freeze-drying transforms traditional sweets into crunchy, flavour-packed treats that push the boundaries of typical confectionery. It’s one of the most exciting trends in confectionery today and delivers a fun, sensory experience like no other.”
Rolling out from the end of October, Bebeto’s Freeze-Dried Sweet Range will be available to Spar retailers (with FSDUs) and in Scottish Co-op stores. Retailers in England can also stock up at Parfetts.
