Kids fruit snacking brand Bear has started the year with a new look across its Yoyos range.
The refreshed packaging dials up the fun, taste and health credentials of the Bear Yoyos products to better resonate with both parents and kids, with the intention of recruiting more shoppers into the brand and the kids fruit snacking category.
Across the brand’s five core Yoyos flavours (Strawberry, Apple, Blackcurrant, Mango and Raspberry), increased real fruit photography and fruit illustrations feature, as well as ‘1 of your 5 a day’ and ‘no added sugar’ callouts. The ‘real fun’ element of each pack is highlighted via a larger callout for Bear cards.
Jo Agnew, Marketing Director at brand owner Urban Fresh Foods, commented: “Our new design brings the Bear Yoyos products to life on shelf and reflects our core brand values of real fruit, flavour and fun. Following a fantastic 2021 for the brand, which saw Bear end the year with a 35% market share and experiencing impressive +15% growth, the new packaging will be key to continuing this momentum into 2022.
“It’s important for us to appeal to both parents, with our strong health credentials, as well as kids with our delicious and fun product. We wanted to launch the new packs at a time when kids are back to school, and parents are facing the age-old dilemma of how to bring excitement to school lunchboxes. Our aim is to always make the healthier choice simpler for parents and help grow the category as a result.”
The new Bear Yoyos packs include the full core flavour range, across family packs, multipacks and singles. The launch is supported with a paid digital campaign.
