Kids fruit snacking brand Bear has launched a new on-pack promotion in partnership with Water Babies to give shoppers the chance to win swimming lessons for toddlers.
Aimed at little ones aged between two and four, the promotion is the first to run across the Bear Little Paws and Fruit Treasures ranges and gives families a chance to win eight free swimming lessons with Water Babies, the world’s largest baby and toddler swimming school.
The promotion runs through to September and is supported with shopper marketing, social media and influencer activities. It will be bolstered further with content from Water Babies, reaching its subscriber network of 50,000 families across the UK.
Jo Agnew, Marketing Director at Bear brand owner Urban Fresh Foods, commented: “We want to provide parents and younger children with the opportunity to discover and get active, and we hope this partnership will help to give more toddlers the chance to learn the important life skill of swimming, which has so many other benefits for a little cubs’ development.
“With such a valuable on-pack incentive, we expect to see lots of excitement in the kids snacking fixture, thanks to Bear.”
