Kids fruit snacking brand Bear has added a new flavour to its bestselling Yoyos range, with the launch of Bear Tropical Yoyos.
Aimed at four to 10-year-olds, the new variant offers a blend of mango, pineapple and passionfruit. High in fibre, it also provides one of your five a day.
Landing in supermarkets from 21 July, boxes of Bear Tropical Yoyos will be available across convenience and wholesale from September with an RSP of £2.85. Each box holds five individually wrapped 20g packs that contain two Yoyo fruit rolls and a collectable Bear card.
The launch comes hot on the heels of Bear rolling out new packaging across its portfolio. The update means that all of Bear’s products are now 100% recyclable, and cuts packaging by 41 tonnes.
Jo Agnew, Marketing Director at brand owner Urban Fresh Foods, commented: “A real taste of summer, tropical flavours are absolutely booming across other grocery sectors, and in our research almost half of parents said they’re likely to purchase tropical flavour snacks.
“Given we’re the number one in Kids Fruit Snacking, it was only right for Bear to be the first brand to bring it to the category.”
