Tapping into the demand for sour flavours, Kids fruit snacking brand Bear has added a new Mango & Sour Berry variant to its Bear Fruit Splits range.
Designed for six- to 10-year-olds, the new product is made with real fruit, counts as one of your five-a-day, is high in fibre, and contains no added sugar. Packs, which also contain a new, collectible Super Science Bear Card, are available now with an RSP of £2.85.
To support the launch, Bear is rolling out an extensive marketing campaign, including social media activations and targeted advertising, to drive awareness and consumer engagement.
The brand is also introducing a new Grab Bag Yoyo format for its bestselling Strawberry variant. Packs contain 12 individually wrapped 10g Yoyos and have an RSP of £3.50.
