Baxters is back on television screens for the first time since 2012 with a new 30 second ad titled “We Make Super”.
The ad runs until February 2019, exposing over 34 million consumers to the campaign. It features Baxters staff and suppliers, and highlights the quality of ingredients the company uses.
Baxters will also sponsor Sky channels CBS Action and CBS Reality between November and March, reaching a further 10 million adults.
The campaign also includes extensive social media advertising, which focuses on the Hearty range and the new Super Good soups.
John McMullen, CEO of Baxters European Business Unit, said: “At a time of economic uncertainty, Baxters Food Group is digging deep and investing in advertising to grow our business and the value of the tinned soup category as well.
“As the advert says, ‘We Make Super’ through excellent ingredients and recipes plus the commitment of our super employees and suppliers. Consumers will be reminded that there is a premium brand around this winter and our customers can enjoy super sales too.”
