Heinz is currently gauging the nation’s love of Heinz Tomato Ketchup and HP Sauce by asking the public to vote between Red or Brown sauce. The website-based marketing campaign is backed with radio, in-store and social media activity.
Shane Shortman, Senior Brand Manager, HP Sauce, commented: “It has long been a debate at the dinner table but now we’re set to find out who really comes out on top in the battle of red vs brown. We’re calling on consumers from across the county to log on to RedVsBrown.co.uk to have their say.”
Chris Isaac, Brand Manager, Heinz Tomato Ketchup, is looking forward to some friendly rivalry between the brands. He added: “We have some fantastic prizes for those who take part and we can’t wait to see the results.”
