Batchelors has introduced new 89p price-marked packs across its Super Noodle and Pasta pots ranges.
Available now, the packs feature an 89p recommended retail price-marked flash to support retailers who are looking to display great value credentials in the current climate.
Courtney Lewis, Customer Director for independent, convenience and wholesale at brand owner Premier Foods, commented: “With the cost-of-living crisis forcing consumers to be even more savvy when shopping, offering value and delivering a strong, engaging message that provides shoppers with ‘value-confidence’ is more important than ever.
“We expect our new price-marked packs to help retailers drive sales by engaging shoppers through a strong value message on-shelf which in turn will help convert more impulse purchases and increase basket spend. By having a value price point captured on the pack we have also made this simple for retailers to execute.”
For more product information and advice about Premier Foods brands, retailers can visit grocerypartners.co.uk.
