A.G. Barr has been announced as the Official Soft Drink Partner of the SSE Hydro, and celebrated the deal with a late night projection onto the Clyde skyline.
The skyline was turned orange and blue, with a can of Irn-Bru projected onto the Glasgow Armadillo – which will light up again tonight (1st March).
The five-year deal will see the A.G. Barr brands – including Irn-Bru, Strathmore Water, Rockstar, Rubicon and Barr Flavours – support the entertainment venue.
A.G. Barr Head of Marketing Adrian Troy, said: “We’re extremely proud to be announced as the official soft drink partner of the SSE Hydro. This is a partnership between two great Scottish brands so it felt right to mark it in a bold, very Irn-Bru style with this unique projection.”
Putting the spotlight – as it were – on Irn-Bru, Fiona Crichton, Head of Partnerships, SECC and The SSE Hydro, added: “This brand has a well-loved heritage across Scotland and beyond and aligns perfectly with the variety of live entertainment events that take place at The SSE Hydro and across the wider SECC Campus.”
