Tangerine Confectionery is bringing back retro sweets brand Barratt, which was last seen on shelves in 2013.
The resurrected Barratt portfolio will include DipDab, Refreshers, Nougat, Sherbet Fountain, Fruit Salad, Black Jack, Wham, Refreshers Softies and Fruit Salad Softies.
Eight of Tangerine’s 10 best-selling SKUs will be housed under the Barratt brand, including top-seller the Barratt DipDab 23g.
Tangerine has sunk £2.6m into the relaunch, including a new website, full redesign and TV advertising. Set to appear on screens in March, the Barratt logo and pack designs have been revamped to pique shoppers’ interest, while still retaining a familiar identity.
Tangerine has also launched a Sour Apple flavour DipDab – a new take on the well-known lolly, with a sour sherbet dip set to turn the UK’s tongues green.
The new flavour taps into the growing demand for sour tasting confectionery, which has rocketed by a massive 213% in the last year.
Russell Tanner, Marketing and Category Director at Tangerine Confectionery, said the return was “incredibly exciting”, for both consumers and retailers who have a strong memory and connection with the brand.
“Our decision to bring back Barratt demonstrates the business’ commitment to listening to consumer needs and our ongoing determination to drive category growth. We’re optimistic that the return of this much-loved brand will help to drive our ambition further increase our standing in the kid’s singles market to 10 per cent market share.
“We expect the new Sour Apple DipDab flavour to fly off shelves, as consumers enjoy a sour version of the well-loved product and welcome back the Barratt brand they know and trust.”
