Barr Soft Drinks has launched a new sub-range, Barr Fruity Lemonades, created to meet the needs of Gen Z shoppers, who are the heaviest soft drinks consumers.
Two variants – Barr Fruity Lemonade Cherry and Fruity Lemonade Blue – will be available from this month in outers of 12 x 500ml PET bottles (RSP 89p).
POS is available to retailers to encourage impulse purchases during the soft drinks category’s key summer sales period.
The company said that in consumer research with 12-24-year-olds, both new flavours performed extremely well, with more than 85% saying they would buy it again and 77% of non-Barr drinkers confirming intent to purchase.
Adrian Troy, Marketing Director at Barr Soft Drinks, said: “Barr Fruity Lemonades offers shoppers something really quite different, blending big, full-on fruit flavours with a refreshing lemonade finish.”
