Barr Soft Drinks has acquired Leeds-based functional drinks brand Boost Drinks for £20m.
Founded in 2001, Boost offers a growing portfolio of cut-price sports, energy and protein drinks with an Iced Coffee range the latest addition to its stable.
Boost will continue to be run independently, operating as a standalone supported business unit within the AG Barr Group.
Chief Executive Officer Simon Gray will remain in charge.
He commented: “This is a really exciting next step in Boost’s journey as AG Barr has a proven track record of acquiring and developing attractive brands. We are confident that together we will be even stronger positioned to take advantage of a number of exciting growth opportunities.”
AG Barr boss Roger White added: “The Boost portfolio offers premium taste and performance at a competitive price, with a strong market position in the UK independent retail channel – with our proven track record of acquiring and developing attractive brands such as Rubicon and Funkin, I look forward to working with Simon and the team to ensure Boost continues to grow and develop under our ownership.”
