More than 4,500 people attended GroceryAid’s Barcode Festival at Magazine, London, and raised a record-breaking amount of more than £900,000 for the industry charity.
The event is the industry’s only music, food, and drink festival, which enables over 200 FMCG companies to reward and recognise colleagues, network with customers, and raise awareness and money for GroceryAid.
Attendees were able to enjoy complimentary food, drink and giveaways from more than 80 sponsors. Supporters provided a range of drinks bars and food stands and the entertainment included live performances from Steps, Tinie Tempah, Bastille, BBC Radio One DJs Rickie and Melvin, and rugby star James Haskell with his Ibiza DJ set.
Steve Barnes, Chief Executive of GroceryAid, said: “Barcode Festival has quickly become a key event in the trade with a record number of colleagues and sponsors attending this year. We are grateful that the industry has embraced the event and bought their enthusiasm and creativity to make it, once again, a memorable event.
“We have provided 61% more instances of support versus last year and we are busier than we ever have been. We are proud that we are helping so many colleagues when they are facing crises. Ultimately that is the purpose of Barcode, to ensure we as a trade can raise the money to carry on our life-changing work for colleagues in need.”
Carinna DeOliveir, Shopper Marketing at event sponsor Coca-Cola Europacific Partners, added: “We were delighted to be a part of Barcode Festival once again this year, with a strong sustainability message from Coca-Cola Zero Sugar and an exciting Schweppes bar that everyone enjoyed. It means a lot to us to support Grocery Aid with such engaging events and it’s always a great opportunity to connect with others and engage new consumers.”
Barcode Festival will return to Magazine, London, on the 6 July 2023. Tickets are available from GroceryAid.
