KP Snacks has announced the launch of Bank of McCoy’s, an on-pack promotion which offers cash and stock prizes for both consumers and retailers.
Running across McCoy’s PMP and Grab Bag formats, the brand-new incentive gives consumers the chance to unlock a £100,000 prize vault to win instant cash prizes of up to £1,000 or free crisps. To enter, shoppers simply need to scan an on-pack QR code and input a unique code.
Live from 20 January to 13 April, the promo also offers retailers the opportunity to win their share of a £50,000 retailer-specific prize vault. The retailer incentive runs across all McCoy’s PMP cases, with a similar scan-to-win mode of entry.
The promotion is supported with themed POS kits including dump bins, FSDUs, floor vinyls and shelf wobblers.
