Bacofoil back with new look and TV ad

Bacofoil ad

Bacofoil is back on TV with a new campaign to support its Non-Stick Kitchen Foil, which has also received a packaging makeover.

The TV ad launches on May 7 and will run for five weeks. It showcases Bacofoil’s non-stick BacoLift surface by demonstrating that even the most notorious food culprits, like fish fingers, can’t stick to it. This runs alongside the brand’s key message – strength you can trust.

In line with the ad, the refreshed packaging highlights the product’s key USPs and clearly differentiates between the Non-Stick Kitchen Foil and the Original variant, with grey and blue packaging respectively.

Bacofoil

The redesign appies to Bacofoil The Non-Stick Kitchen Foil, The Original Foil, All Purpose Cling Film, Baking Paper, Non-Stick Baking Paper, 2 in 1 Parchment & Foil, All Purpose Zipper Bags and Double Seal Freezer Bags.

Zoe Lunn, Senior Brand Manager at Bacofoil, said: “We’re proud to announce the launch of our new look – we think the new packaging is more slick, modern and will clearly stand out on the shelf, highlighting product USPs. Our TV creative will support our key product – Non-Stick Kitchen Foil – and give it a boost by highlighting how it can help families with the notorious issue of messy, sticky food!”

Bacofoil’s The Non-Stick Kitchen Foil has an RSP of £2.95 for 10 metres.

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This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.