Quorn is launching a £1.5m TV campaign, encouraging people to make family dinners healthy during the Back to School period.
The campaign launches mid-August and runs until the end of September. It will focus on two of the meat-free brand’s core frozen SKUs – Quorn Crispy Nuggets, which recently received a ‘Netmums Recommends’ award, and Quorn Sausages.
The TV activity will be supported by the launch of the third video in Quorn’s ’Plate Up’ series with Ben Fogle. This sees the broadcaster go on a journey to discover how relevant eating less meat is to modern-day living. In this episode he meets S Club 7 star Rachel Stevens to highlight how easy Quorn makes it to reduce meat consumption for a healthier family.
Quorn has also launched a ‘What’s for Tea?’ partnership with Netmums, which will engage 2.3m parents of 3-18-year-olds with recipe ideas.
Peter Harrison, Marketing Director at Quorn Foods, commented: “Back to School gives retailers an opportunity to inspire families to enjoy great tasting products they love, that are both healthy and easy to prepare for their favourite meals.”
