Following the launch of Bacardi OakHeart, the company has unveiled a new addition to its range of pre-mixed cans. Available now, Bacardi OakHeart & Cola 250ml premix cans come in case sizes of 12 single cans with an RRP of £1.85 per can.
The design of the packaging draws inspiration from the distinctive OakHeart parent brand and has been created to appeal to the core target audience, males from 18-24.
Launched in October last year, Bacardi OakHeart has already achieved a strong market position with a market share of the Spice Rum subcategory of 12.2% in the last 4 weeks [AC Nielsen].
Liam Newton, from Bacardi OakHeart commented: “These new cans are ideal for consumers who wish to enjoy a pre mixed BacardiOakHeart at home or on the move. Tapping into the consumer trend for more fun and convenient ways to enjoy their favourite spirits, the Bacardi OakHeart & Cola 275ml premix gives fans the opportunity to savour the drink anytime, anywhere. With an RRP of £1.85 and convenient format, we recommend stocking up today”.
