Bacardi has unveiled two new ready-to-drink (RTD) cocktails built around its Eristoff vodka brand.
Launched in response to an emerging consumer demand for berry and tropical flavours, Eristoff Pink It Up and Eristoff Passion Star are available in 250ml cans with an ABV of 5% and an RSP of £2.
Pink It Up is made with Eristoff vodka mixed with lemonade and strawberry to give a mix of sweet and fruity while Passion Star is a no-fuss cocktail made with Eristoff, soda and passion fruit.
“RTD consumers love to experiment and try new flavours and that’s exactly what we had in mind when we created these fantastic new RTDs from Eristoff vodka,” said Sharon Kearney, Impulse Controller for Bacardi.
“Staying in will be as popular as going out this festive season. Shoppers looking for a cocktail experience at home without the hassle of making it themselves are buying RTDs.”
The new products extend Bacardi’s RTD portfolio, which also includes Bacardi Mojito and Bombay Sapphire & Tonic.
