Coca-Cola and Bacardí have teamed up to bring one of the most iconic bar calls – Bacardí & Coke – into the ready-to-drink category for the first time in the UK.
Launching in sleek 250ml cans with an RSP of £2.30, Bacardí & Coca-Cola ready-to-drink combines the light, smooth flavour of Bacardí rum with Coca-Cola’s signature taste.
The launch will be supported by a multi-channel channel summer marketing campaign that includes social media, checkout promotions, out-of-home advertising and sampling at music festivals and sporting events.
A range of eye-catching point-of-sale materials including chiller dump bins, gondola ends and digital shelf strips is available to convenience retailers via My.CCEP.com.
The launch builds on growing demand in the alcoholic RTD space, which is now worth £631m in GB, and is the fastest-growing alcohol category globally over the past five years.
