Babybel is once again supporting Comic Relief’s Red Nose Day campaign, marking the continuation of their established 22-year relationship.
The partnership will see Babybel give 5p to Comic Relief for every limited-edition promotional pack sold. The money raised will support vital life changing work in the UK and around the world. This includes tackling homelessness, domestic abuse, poverty, and mental health problems.
The packs feature fun and inspiring ways for consumers up and down the country to raise money for the charity.
Babybel’s fundraising activity with Red Nose Day is set to drive further consumer engagement and will be maximised through significant marketing investment including TV, video-on-demand, social and influencer collaborations.
The brand is urging retailers to stock up on promotional packs and drive visibility in-store to maximise the opportunity.
Ollie Richmond, Brand Manager at Babybel, said: “At Babybel we’re calling the UK public to ‘Join The Goodness’ and become a hero by fundraising for Comic Relief. We’re extremely proud of our long-standing relationship which has raised over £1.5m for this brilliant charity to date and we really hope that this year’s campaign, through the support of our retail partners, will result in even more money going to this worthy cause.”
Limited-edition Red Nose Day Babybel packs are available to retailers from 18 February while stocks last.
