Babybel is supporting Comic Relief’s Red Nose Day campaign again for 2023.
The cheese snack brand has donated £1,500,000 to the charity over the 23 years of their partnership, and this year Babybel is donating 5p to Comic Relief for every limited-edition promotional pack sold.
With recent Comic Relief campaigns driving strong sales uplifts of 37%, Babybel advised retailers to stock up on promotional packs and boost visibility in store to show their support and drive sales.
Fundraising activity will be bolstered with TV, video-on-demand, PR and social activities, alongside influencer and celebrity collaborations.
Ollie Richmond, Senior Brand Manager at Babybel, said: “We really hope that this year’s campaign, through the support of our retail partners, will result in even more money going to this worthy cause.”
Limited edition Red Nose Day Babybel packs are available to retailers now, while stocks last.
Money raised by Red Nose Day will help support people struggling with the cost-of-living crisis and tackle issues such as homelessness, mental health problems, and food poverty here in the UK and around the world.
