B. INK, a new brand from Accolade Wines, is expanding its collection of contemporary wines with the launch of Rosé and Chardonnay editions.
Focusing on two of the top-selling varietals in the market, the move aims to introduce young professionals to wine.
The launch is supported by digital influencer and paid social media activities. Consumer sampling will run in 2023 across the UK to increase brand awareness.
Chardonnay is the third largest type of white wine in the UK, worth £467m, and makes up over a third of B. INK’s target consumers’ spend on white wine. B. INK’s South Australian Chardonnay is medium to full bodied, combining vanilla and toasted hazelnut flavours with peach and citrus, before finishing with a creamy mouthfeel.
Rosé blends are the highest value rosé varietal, worth £121m, and are a popular choice for B. INK’s younger audience. The brand’s South Australian rosé offers long-lasting, sweet fruit flavours, mixing strawberry, guava, and citrus with hints of red berries.
Anne Uva, Brand Manager at Accolade Wines, said: “B. INK, thanks to its modern, paint-splatter packaging and bold flavours, appeals to your non-typical wine drinkers, targeting aspirational, food-loving young professionals. We developed B. INK to recruit new consumers to the category, and now we’re armed with the full range of red, white, and rosé, we’re confident we can drive sales in the months ahead and build awareness of this contemporary, new edition to wine shelves.
B. INK Rosé and Chardonnay (both 13.5% ABV) are available now with an RSP of £9.
