Aunt Bessie’s has launched a pair of ‘Melt in the Middle’ premium frozen hot desserts that it’s calling “indulgent treats designed for larger gatherings”.
The desserts are available now in Belgian Chocolate Chip and Salted Caramel variants (500g; RSP £2.50 to £3; serves six).
With demand for hot desserts peaking through autumn and winter, Aunt Bessie’s said frozen hot desserts were perfectly positioned to capitalise on this and enabled retailers to stock up without the risk of products going out of date.
Hannah Haas, Marketing Director at Aunt Bessie’s, commented: “Shoppers have demanded a new, exciting take on the Frozen Hot Desserts category, and this is supported by research that shows that they are willing to pay a higher price for a premium option in the category.
“The Melt in the Middle desserts represent a new and enticing option for consumers.”
