Aston Manor Cider’s ‘Straight Outta Crumpton’ advertising campaign is back on screens this summer.
The advert forms part of a wider multi-channel marketing campaign, and airs across Channel 4, Channel 4 Music, Gold, Dave, Sky Music Channels, Sky Max, Sky Showcase, Sky Comedy and Comedy Central, among others.
The campaign will also feature on digital channels including ITVX, All4 and Skymedia, as well as out-of-home adverts and social media platforms.
An animated ad sees Aston Manor bring to life the world of cider through the lens of hip-hop, from break dancers and low riders to golden mouth grills, and DJ decks.
To celebrate its return, Aston Manor is giving retailers and wholesalers the chance to win £1,000 cash. To enter, you need to buy any case of Crumpton Oaks before 31 August 2023, scan the QR code and upload a picture of your invoice. There are no limits on entries, with one invoice per entry permitted.
Katie Walker, Brand Manager at Aston Manor Cider, said: “We are proud to share that Crumpton Oaks Cider is now the number one value cider brand in the impulse channel and we believe a lot of the brand’s success is down to our Straight Outta Crumpton campaign.
“By rerunning the TV advert on a bigger scale, we hope to bring a smile to many faces and celebrate with an additional cash incentive to retailers and wholesalers.”