Unilever has launched Asian Street Style, a new range of Asian-inspired rice noodle pots under its Pot Noodle parent brand.
Available now with an RSP of £1.75 per pot, the range comprises four variants: Thai Red Curry, Malaysian Laksa, Japanese Miso Noodle Soup and Vietnamese Beef Pho.
The rice noodle range taps into the huge trend for world food flavours and popular street food dishes. It should also appeal to health-conscious shoppers, as each pot is low in fat and under 250 calories.
In line with Unilever’s laudable bid to become more sustainable, the packaging is fully recyclable and consists of an aluminium lid, clear plastic pot and cardboard sleeve.
The new sub-brand is set apart from Pot Noodle and is designed to stand out in its own right, looking to draw a new demographic of shoppers into the instant noodle category.
Lena Portchmouth, Brand Lead for Mini Meals, Unilever UKI, commented: “Hectic lifestyles mean food has to fit around jam-packed schedules, so it’s no wonder food-to-go is experiencing such rapid growth. We know that shoppers are no longer satisfied with a sandwich or salad at lunchtime, instead they’re looking to try a variety of flavours as our taste palettes become more adventurous.
“New Asian Street Style not only gives consumers a choice of tasty rice noodle recipes for lunch, it also taps into the growing desire for healthier food choices, which don’t compromise on taste. We’re giving fans a taste of Asia in one handy pot, what’s not to love?”
