Asda is launching a new food-to-go concept.
The Asda Food Hub will be trialled in the retailer’s Leicester and Dagenham stores initially and will see a new concession at the front of store serving barista-style coffees alongside premium grab-and-go options including sandwiches and cakes that are freshly prepared in-store.
The food on offer will change throughout the day, providing breakfast, lunch and afternoon snack solutions and there will be a host of meal deals on offer.
Shoppers will be able to get their hands on a breakfast sandwich and any regular hot drink for £3 to kick start their day and a freshly made baguette and any regular hot drink for just £4.50 for lunch.
Orders can be made using touch screen tablets for a quick and efficient service.
Should the concept perform well, the retailer plans to roll out to further stores in the UK with a high footfall driven by the food-to-go mission.
As part of the launch of Asda Food Hub, the retailer will also be refreshing 10 of its Pizza and hot food counters across the estate. The counters at Ipswich, Killingbeck, Havant, Haydon, Walton, Doncaster, Longwell Green, and Gateshead will also undergo a makeover.
The update will also see a host of new dishes and deals added to the menu, including new a hot pizza range, takeaway pizzas at a fraction of the price of the traditional takeaway chains, as well as the launch of a new Italian-style pizza range.
An Asda Spokesperson said: “We’re always looking for ways to give shoppers more quality choices at affordable prices and the new Asda Food Hub is a great example of us investing in our stores to be able to provide that for shoppers.”
