Asda has unveiled plans to create 10,000 new convenience store jobs over the next four years as it accelerates the roll-out of its new Asda Express store concept.
The supermarket today (6 December) opened its second Asda Express convenience store in Tottenham Hale, north London, and confirmed its plans to open 300 more by the end of 2026.
The convenience sector, which is forecast to see sales grow by 13% to more than £50bn by 2027, is a key part of Asda’s long-term growth strategy to become the UK’s second-largest supermarket.
Asda Express stores have been designed to cater for a broad range of customer needs, including ‘top up’ shops for essential items such as milk and bread, grabbing a spot of lunch on the go, or buying the fresh ingredients to cook dinner from scratch.
The stores will stock around 3,000 products, including a comprehensive range of fresh, ambient and chilled groceries, as well as products from Asda’s premium Extra Special range and a broad selection of beers, wines and spirits.
Customers will also enjoy a range of hot and cold ‘food for now’ options from Asda and partner brands including Leon, plus ‘food for later’ choices such as ready meals, pizzas, stir fry’s and a selection of £10 meal deals for two people. Asda’s ‘toyou’ parcel collection and return services and a rapid delivery service through Uber Eats will also be available in some stores.
Mohsin Issa, Asda’s co-owner, said: “A key part of our growth strategy is to provide customers with more opportunities to shop at Asda closer to where they live or work. With more than three quarters of the UK population visiting a convenience store in the last 12 months, the potential for growth in this market is significant.
“Our ambition is to become the convenience destination of choice by providing shoppers great value and a comprehensive and convenient range of products and services under one roof.”
