Asahi has thrown its hat into the Hard Seltzer ring with the launch of Viper Hard Seltzer (ABV 4%).
Available from this month, the latest addition to the Asahi UK portfolio is available in two flavours – Lime and Cranberry – in 330ml single can and bottle formats.
The launch will be supported by a sampling campaign, as well as activity at consumer events and festivals nationwide.
Made with no artificial sweeteners, colours or preservatives, Viper Hard Seltzer is brewed with water pumped from 100m below sea level and contains 96 calories per serve.
Emerging from the US, the Hard Seltzers category is currently worth approximately £10.4m in the UK and is forecast to grow by 34% by 2024.
Sam Rhodes, Marketing Director Asahi UK, commented: “Entering the vibrant Hard Seltzer category is a really exciting move for us, and we’re proud to introduce a Hard Seltzer that not only offers quality, demonstrated through the brewing process, but it also allows us to continue to offer products to our customers that are in line with consumer trends.”
