Ariel has unveiled ‘The Big One,’ a campaign to promote its new laundry pods of the same name that have twice the stain- and odour-removing power of the brand’s standard 3-in-1 pods.
The campaign is fronted by Peter Crouch, who stars in a new TV advert which sees the lanky footballer-turned-podcaster enduring a variety of messy situations and has the tagline ‘Big Mess? Big Deal!’
The campaign includes TV, video on demand, digital, social media and PR activities. Crouch also features on in-store POS, highlighting the size of the new larger pods.
